I love technology. I love business automation. I don’t love the fake “live” events and scarcity tactics that are currently all the rage in online business (ebusiness).
If you are going to host a “live” event and expect someone to give up a specific day and time in their calendar, then you should be there too. You said it’d be live. It was recorded. So you saved time but your audience didn’t.
Then, you have the audacity to send emails like “our service provider couldn’t handle it” and “we had over X people”. It’s funny how the event didn’t start even though the timer stopped and all those attendees never commented in the chat. Not one peep out of all those attendees?
But wait! There’s more …
Emails start popping up saying “it’s your last chance” (but somehow a similar one arrives a week or so later), the replay is coming down in X hours (haha, replay), and talking about how amazing the response has been.
They’ve also decided they are going to use FOMO and scarcity tactics to “convince” someone to sign up now, not later. Fine. I get it. Every business uses marketing and sales tactics. The problem is, they are lying. A lot.
Were there really over X live attendees? Most of the attendees are either bots or simply names they popped into a system that cycles them so you don’t see the same ones every time you refresh the event page.
If you think I’m being harsh or bitterly attacking someone’s success, try checking the page source code next time. I bet you’ll find a .mp4, .mp3, or other extensions that will lead you right to the entire “live” presentation. Which you can then download and watch or listen to when it’s more convenient.
Dishonest and disrespectful ebusiness practices. Bah, humbug.
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